Cloud Telephony

Phones are still central to businesses even in 2022. The ability to speak to someone in person can be hugely supportive to clients and influence relationships between businesses and their suppliers or clients.


But things are changing. Businesses are becoming more flexible and more geographically spread out, yet need to be able to function as a single entity for client continuity. This is easy for email however phone systems historically were tied to a physical location, line or site and numbers were geographically bound to the exchanges they were on. On top of this phone system technology meant physical cabling to handsets linked to a PBX (Private Branch Exchange System) of some variety (some still have and use the old style 2 wire phones with an onsite PBX doing the switching). Phone systems modernised over time but handsets still had to link somehow back to the controlling system, usually based in the HQ, and for remote sites this then relied on stable site to site VPN links to function properly.


Now though with users operating from home, smaller remote sites and out on the road (as well as the office environment) we need properly flexible and reliable phone connectivity and that’s where Cloud Telephony comes in. Cloud Telephony easily allows your existing geographical numbers to be migrated and become available wherever you or your colleagues are. It allows a number or extension to follow the user, their desk phone. PC applications and mobile applications (these are depending on the solution you use) can all be available wherever the user is based.


Some examples of where this can be useful would be if the internet goes down at an office – no problem just open the app on your mobile phone. Engineer onsite with a customer –  they can make contact with (or be contacted by) colleagues by extension or dial out as if they were in the office.


For Business Continuity, cloud-based services make sense. From your 365 email to Cloud Based telephony, removing the reliance on a single site to your business for the ability to contact and be contacted by anyone is a no brainer.


With the end of copper phone connections imminent everyone will need to have moved to SIP based connections for their phone solutions. We have a trusted partner we work with to provide the right options for your business (we use them ourselves, so we know how good it is) so get in touch regarding your phone system needs.